We are a hub for ethical innovation with resources to help startups, SMEs and non-profits to embed Ethics into the design and development of technology.
Ethics is part of our decision process, and this also involves the technology we are creating today.
Unintended consequences, reputational damage, discrimination,
and harmful content are some of the issues that can be identified and mitigated using ethical thinking.
As a method, understanding and applying ethical thinking to technology allows businesses:
To build better and more robust products and services.
Generate trust and long term relationships with their users
Anticipate scenarios and explore new markets.
And our mission is to make Ethics accessible for businesses of any size.